I think (as in my unsubstantiated theory) the Nov 2013 article "be ready to obey no matter what" was penned around the time they got the financial advisors offer of service to rationalise the business (June 2013).
From 2014, it has been a case of implementation of the consultant's recommendations, through a calendarised action plan that includes some book changes and meeting changes to keep everyone distracted during the implementation period.
May 2015 broadcast for more money, vote on hall financing & introduced tithe of sorts, slowing of building work and how many lay offs have happened and its really adding ground pepper shake by shake to the soup.